We set the trends

and never forget where we came from.

cosnova is a family business

With our brands essence, CATRICE and L.O.V we have set new standards on the international cosmetics market. There are a variety of reasons for our success: after so many years, we are proud to remain an owner-run company that stands out for its lean organization and avoids unnecessary bureaucracy.

This way, we are able to realize our innovative concepts and sell our products at the excellent price-performance ratio possible.

cosnova in numbers

Excellent price-performance ratio:
Our successful brands essence, CATRICE & L.O.V offer high-quality decorative cosmetics to customers around the world at a superb price-performance ratio.
90% of all cosnova products are manufactured in Europe and we clearly say no to testing on animals.

Innovations, creativity, movement, speed & quality:
we analyze all products internally and externally and have strict, regularly monitored requirements for our suppliers to ensure that customers around the world can rely on the high cosnova standards. At the same time, up to 50% of the brands’ ranges are renewed annually. In combination with the regular limited trend collections, we guarantee tremendous innovative power and keep an impressive trend process going.

This concept pays off:
essence is the highest selling cosmetics brand across all price segments, making it Europe’s No. 1.
(Euromonitor International, 2013)

Our employees – everyone counts:
cosnova currently has more than 500 employees with a steadily rising tendency. These highly qualified people and their passion for their work are the ones who make our mutual success possible. This is one of the main reasons that cosnova GmbH is in such a financially solid position.

Our success story

We are on the move
and proud to successfully shape the future of cosnova since 2001.

2001
2002
2004
2008
2009
2011
2012
2013
2014
2015
2016
2017
2018

2001

Establishment of cosma GmbH by Christina Oster-Daum and Javier González.

2002

Launch of the essence brand in Germany.

2004

Launch of the CATRICE brand in Germany cosma GmbH becomes cosnova GmbH with new headquarters in Sulzbach (Taunus).

2008

The first subsidiary is established out of Sulzbach: the cosnova Inc. in New York, USA.

2009

cosnova sells over 100 million products worldwide with its two brands.

2011

cosnova celebrates its 10-year anniversary with over 150 employees. The company reports a net sales turnover of more than 150 million Euros, surpassing the previous year’s performance by +24%.

2012

cosnova breaks the 200 million Euro sales threshold for the first time and achieves a net sales turnover of 212.1 million Euros. The company taps into ten new sales markets. Mathias Delor is appointed as the third Managing Director of cosnova GmbH.

2013

essence is the best-selling brand in the decorative cosmetics segment in Europe .

2014

In total, the company has increased its sales revenues by 13 % during the past fiscal year. In doing so, the previous year’s sales figures of 247.5 million euros have been surpassed with a net sales turnover of 279.3 million euros.

2015

At 316.6 million Euros, the net sales of cosnova are 13% higher than in the previous year. Hilko Prahl is appointed as the fourth Managing Director of cosnova GmbH.

2016

Launch of the L.O.V brand. The company employs around 420 People. cosnova generated a 14.2 % increase in sales and net sales of 361.4 million Euros. The achieved 33.6 % in volume (source: Nielsen 2016) represent the highest market share on the German cosmetics market.

2017

In the fiscal year 2017, cosnova achieves a net sales turnover of 424,9 million Euros and surpasses the previous year’s figures by 15 % with this result. Founding of cosnova Italia in Milan, Italy. Founding of cosnova Brazil in São Paulo, Brazil.

2018

cosnova employs 500 people worldwide. Founding of a Digital Unit. Founding of cosnova France in Paris, France. Dirk Lauber is appointed as the fifth Managing Director of cosnova GmbH.

We love our work

and stand for deep-rooted values in our dealings with one another.

Innovation meets reliability

cosnova walks the world with open eyes. Every day, this world seems to get smaller and turn faster.

And we turn with it: cosnova knows and defines the trends of tomorrow. We are able to offer product development at top-
speed like scarcely any other company.

This level of product rotation is only possible if there is stability. We are good at change because we know where we stand.

We place high demands on the quality of our products. We stand for loyalty – towards our employees, our distribution partners and our business locations. We take responsibility and are deeply involved in social projects.

The cosnova values have provided the basis of our daily work for over a decade. And they will continue to do so.