Together to protect the oceans
Our earth is drowning in plastic waste. Our oceans, marine biodiversity and the health of the local people are in massive danger due to the lack of regulated waste management systems in many regions of the world. We want to do our part to help curb the flood of plastic and have therefore teamed up with the organisation for nature conservation, World Wide Fund for Nature (WWF) Germany, as a partner for marine protection.
More recycling, more awareness – less waste
Since April 2021, we have been supporting WWF Germany for an initial period of three years in the implementation of model projects to prevent plastic waste in the oceans. The projects are located on the Vietnamese island of Phu Quoc, in the Vietnamese province of Long An and off the Thai island of Koh Libong. In these regions, the lack of recycling structures, heavy tourism and flooding contribute to the deposited waste entering the sea via the rivers, thus threatening the marine biodiversity and the health of the local people.
Together with representatives of local environmental authorities, companies and private individuals, WWF Germany implements targeted measures and information campaigns to substantially reduce single-use plastic waste and to develop an appropriate waste management system.
With this partnership, we want to live up to our responsibility to protect our oceans and future generations. Because even the greatest possible recyclability of our packaging, which we are constantly working on, is of little use in regions with overburdened waste management systems.
Partner for marine conservation – and beyond
Furthermore, WWF Germany supports us in developing and expanding strategies to reduce packaging material and the recyclability of our packaging.
It is important to us to make our products as sustainable as possible and to transport them safely. We are working to continuously reduce the use of packaging material, to design our packaging to be recyclable and to use a significant proportion of recycled material.
Since 2020, we have increasingly relied on recycled plastic for our product packaging, the inserts of our beauty shops and our transport packaging. As a member of the Recyclate Forum, we are also working with other consumer goods manufacturers to establish an industry-wide recyclate standard to increase the quality and use of recycled plastic in beauty packaging.
Our goal: Zero Waste
Finally, we have committed to developing a holistic, science-based climate strategy during our partnership with WWF Germany, with the goal of keeping global warming at a minimum of below two degrees Celsius, ideally even 1.5 degrees. To achieve this, we have joined the Science-Based Targets initiative.
