Launch of the essence brand in Germany
and never forget
where we came from.
With our brands essence, CATRICE and L.O.V we have set new standards on the international cosmetics market. There are a variety of reasons for our success: after so many years, we are proud to remain an owner-run company that stands out for its lean organization and avoids unnecessary bureaucracy.
This way, we are able to realize our innovative concepts and sell our products at the absolutely best price-performance ratio possible.
Best price-performance ratio:
over 90 % of the products by the brand essence, which are sold at an average price of 2 Euros, and the CATRICE range with an average price of 3.50 Euros, are manufactured in Europe. On a daily basis, we demonstrate that trend-con-
sciousness and excellent quality are not a matter of price.
Innovations, creativity, movement, speed & quality:
we analyze all products internally and externally and have strict, regularly monitored requirements for our suppliers to ensure that customers around the world can rely on the high cosnova standards. At the same time, up to 50% of the brands’ ranges are renewed annually. In combination with the regular limited trend collections, we guarantee tremendous innovative power and keep an impressive trend process going.
This concept pays off:
essence is the highest selling cosmetics brand across all price segments, making it Europe’s No. 1.
(Euromonitor International, 2013)
Our employees – everyone counts:
cosnova currently has more than 300 employees with a steadily rising tendency. These highly qualified people and their passion for their work are the ones who make our mutual success possible. This is one of the main reasons that cosnova GmbH is in such a financially solid position.
Our Success Story
ON THE MOVE
and proud to successfully
shape the future of cosnova
Launch of the essence brand in Germany
Launch of the CATRICE brand in Germany
cosma GmbH becomes cosnova GmbH with new headquarters in Sulzbach (Taunus)
The first subsidiary is established out of Sulzbach: the cosnova Inc. in New York, USA
Meanwhile, the two brands essence and CATRICE are sold in 10,000 POS in 30 countries
More than 50 employees are now contributing to the success of the company
cosnova celebrates its 10-year anniversary with over 150 employees
The company reports a net sales turnover of more than 150 million Euros, surpassing the previous year’s performance by +24%
In the fiscal year 2013, cosnova achieves a net sales turnover of 247.5 million Euros and surpasses the previous year’s figures by +17% with this record result
essence is the best-selling brand in the decorative cosmetics segment in Europe
In total, the company has increased its sales revenues by 13 % during the past fiscal year. In doing so, the previous year’s sales figures of 247.5 million euros have been surpassed with a net sales turnover of 279.3 million euros. cosnova Beauty is thus continuing its positive sales trend of recent years
Launch of the L.O.V brand
The company employs around 350 people
Establishment of cosma GmbH by Christina Oster-Daum
So far, the company has ten employees
Javier González becomes co-owner and Managing Director
The new number 1! With a market share per sold unit of 17.6%, essence is Germany’s best-selling cosmetics brand
cosnova sells over 100 million products worldwide with its two brands
cosnova breaks the 200 million Euro sales threshold for the first time and achieves a net sales turnover of 212.1 million Euros
The company taps into ten new sales markets, its products are now available in Europe, North and South America, Asia, the Middle East and Africa
cosnova products are sold at over 20,000 POS worldwide
cosnova is volume market leader in eleven countries: Germany, Switzerland, Austria, the Netherlands, Ireland, Hungary, Croatia, Bosnia, Slovenia, Slovakia, Czech Republic
Launch of the first range of essence fragrances “like a ...” with six different fragrances
Mathias Delor is appointed as the third Managing Director of cosnova GmbH
Hilko Prahl is appointed as the fourth Managing Director of cosnova GmbH
The company employs more than 300 people
cosnova Beauty has achieved its annual objectives again and is continuing to grow more rapidly than the entire cosmetics market. With a net sales turnover of 316.6 million Euros, the previous year’s figures were surpassed by 13 % and the company has once again ended the fiscal year with a double-digit increase in sales
Founding of cosnova Italia in Milan, Italy
and stand for deep-rooted
values in our dealings with
cosnova walks the world with open eyes. Every day, this world seems to get smaller and turn faster.
And we turn with it: cosnova knows and defines the trends of tomorrow. We are able to offer product development at top-
speed like scarcely any other company.
This level of product rotation is only possible if there is stability. We are good at change because we know where we stand.
We place high demands on the quality of our products. We stand for loyalty – towards our employees, our distribution partners and our business locations. We take responsibility and are deeply involved in social projects.
The cosnova values have provided the basis of our daily work for over a decade. And they will continue to do so.
to be better
We’ve been investing in social and sustainable projects for years as reflected in long-standing partners such as Malteser International in Frankfurt, the Stiftung Kinderzukunft foundation and Kinderdörfer in Litauen e.V. children’s villages for Lithuania. We’ve achieved a lot together, and we aim to continue on this road to a better future.
Support from a broad base is crucial in ensuring any commitment. We include our staff when we decide on an initiative – anyone is welcome to join in, but there’s no obligation.
World Vision Micro – a great credit
Lots of people in developing countries have excellent ideas on how to earn an income, but they still can’t escape poverty without the collateral needed to access credit necessary to put their plans into action. Microcredit programmes are an ideal way of bridging the gap in a jump start for sustainably improving the lives of business founders.
Sustainability and transparency
We opted for WV Micro as it supports entrepreneurs with training and assistance from the start-up phase onwards; repayment rates of 97% have shown how well this system works. But World Vision takes it a step further, promoting opportunities to meet the people behind the credit and follow business development.
Here’s how it works
A donation of €25 gives employees, customers and business associates access to a dedicated platform to help put together the credit amount needed. And even better – we will double every donation.
Founder Jacqueline in front of her sewing factory that she founded in 2014 with the help of a WV credit. She currently has ten other employees.
Together with Malteser International since 2012
Malteser International provides rescue services, disaster relief and addiction care in the spirit of solidarity and altruism. The charity has a programme where employees from companies support young people with disabilities on tours and activities on a regular basis for two years, and we provide ten to fifteen people to volunteer their services at each event. Active social commitment from companies creates quality of life, forges new contacts and provides integration for disabled young people in Frankfurt.
Support with friends
We at cosnova work with Malteser International and Viktor Frankl School in Frankfurt, where special-needs students are trained in the high-priority area of physical and motor development. The programme includes four joint excursions and activities a year for students to meet and catch up with each other.
From outdoor activities to baking biscuits
Trips to the Lochmühle amusement park, Hanau zoo or the Halli Galli adventure park in Kelkheim give everyone involved something to remember. Playing and exploring together provides new inspiration and memories of an awesome time; the annual year-end seasonal baking sessions at school are a particular highlight.
Students at Viktor Frankl School and cosnova staff join in baking sessions in the run-up to the year-end seasonal celebrations.
Support for Lithuania’s orphans since 1997
Kinderdörfer in Litauen eV children’s villages in Lithuania is a nonprofit organisation that has been supporting two vaiko tėviškės namai children’s villages in Lithuanian Marijampolė and Kaunas since 1997. The support is dedicated to children in these two children’s villages until they reach adulthood, and takes the form of sponsorships, project support and assistance in financial emergencies.
School and vocational training sponsorships
We have been supporting children’s village educational project even after leaving school to give young people a realistic chance of good vocational training. The organisation has entered special training sponsorships to support young people towards setting up their own businesses and gaining more independence. The programme provides financial assistance in scholarships and targeted counselling by PATRIA, a Lithuanian youth welfare organisation.
Plans for the future
The end of 2015 saw around twenty-five young people take part in the association’s training programme, and future expansion plans to address the growing need for support in young adulthood that outstrips the possibilities of the organisation in its current capacity. Children’s villages and cosnova are jointly planning to extend on their support for young orphans and before and after reaching adulthood to give young people from other facilities a sporting chance at a good career start.
Training sponsorships for orphans in Lithuania are honestly appreciated!
Beauty is for everyone!
One of our fundamental tenets defining our approach to what we do at cosnova is our wish to make our products available to every woman on the planet. This abstract guiding principle in our everyday business reflects in our beauty sessions at women’s shelters.
The beauty initiative
We organise five-hour cosmetic seminars a week for and with women’s shelters. The workshop involves individual beauty treatment for each woman taking part together with additional braiding workshops. Each seminar ends in a group photo shoot capturing the results of the day – not just as mementos, but also as professional job application photos.
Aims of beauty seminars
We at cosnova see cosmetics not only in terms of market volume and the fun of studying trends; we hold that emphasising your own beauty can empower you as a woman, giving you a sense of self-confidence in everyday life and at work. That’s why we work with women’s shelters across the world in sharing knowledge on makeup and strategies to cope with daily challenges, all in a relaxed atmosphere. An attractive job application photo at the end of each seminar is a good place to start into the future.
Being aware of your own beauty gives you confidence and helps you cope with everyday life.
The Griesheim-based fema centre provides a recreational and educational outlet for local girls and women aged 10 to 27.
The fema centre provides girls from the Griesheim area with a safe place to develop their interests and find help in tackling their homework. We support the centre in different ways, and our aim is to provide girls with a place to go to where they will always find a sympathetic ear.
The J. P. Morgan Corporate Challenge is a company run held in a worldwide series involving thirteen cities. This company run has attracted fans from five continents as they run, celebrate and donate to charity.
Around a quarter of a million people take part in the global run every year. The biggest race will be held in Frankfurt with around seventy thousand runners taking part in what has come to be the largest company run in the world. Our cosnova employees will be there too, providing active support for the values of the Corporate Challenge – team spirit, communications, collegiality, fairness and health.