Catrice launches new social media avatar Iris

Iris is now an integral part of the  Catrice beauty brand: As an avatar, she is always on the lookout for inspiration and is a real pro when it comes to tracking down the latest make-up and beauty trends.

"With Iris, we are creating a unique link between the values of our brand and current topics such as digitally and artificial intelligence. At the same time, Iris serves as a virtual trend expert for the brand's fans: the avatar aims to inspire our target group in a new way and get them excited about trends," says Isabelle Scheich Bandar, Director Catrice at cosnova.

Developing unique inspiration with artificial intelligence

Iris is more than just an avatar. Her source code reflects the essence and values of Catrice and embodies the passion for beauty and trends. Iris wants everyone to discover their own magic and bring it to life. Her goal as a global avatar is to inspire the international community to discover their own uniqueness and to provide them with the latest trends in beauty, fashion & co. Her own look also reflects the modern zeitgeist: the inspiration for her name can be found in the binary code that runs through her iris; in addition, she has been styled with innovative products from the Catrice METAFACE Limited Edition.

With Iris, cosnova is setting another example of innovation in the beauty industry. The avatar is now online and inspiring the community on the Catrice channels on Instagram and TikTok.