Avoidance of microplastic particles
Microplastic particles are tiny plastic elements that are hardly visible to the bare eye. They are still a component of numerous beauty products.
About half of these particles enter the environment via the sewage system and remain there for a long time. It' true that cosmetic products only account for between 0.1 and 4 percent of the total volume. But every single particle is one too many for us.
We are 100% free of microplastic particles
We think it is time for a real change. Since the beginning of 2020, we no longer include microplastic particles in the development of new products and since March 2023 we are completely free of microplastic particles.
Why are microplastic particles even necessary?
In the past, microplastic particles were often and readily used in cosmetics products because they are so versatile: they can mattify, give the skin a soft feel, make the product more durable and much more. And because the tiny particles are such multi-talents, we had to come up with innovative concepts to replace them.
#freeofmicroplasticparticles
From now on you can find this claim on all of our products!
