New year – new sales record

Back to overview

cosnova Beauty has once again completed the fiscal year 2016successfully with a net sales turnover of 361.4 million Euros,surpassing the previous year’s figures (316.6 million Euros) by 14.2 %.Influenced by the international launch of the new decorative cosmeticsbrand L.O.V and the strong growth of the existing brands essence andCATRICE, cosnova Beauty has even exceeded its corporate objectives withthese results.

“Withthe launch of our new cosmetics brand L.O.V, we have proved for the third timethat we are able to develop new brands autonomously and can inspire ourconsumers time and again: positioned in the “masstige” segment, L.O.V fulfils thehigh demands on quality, product performance and innovation that can usuallyonly be found in products with a significantly higher pricing strategy,” reportsChristina Oster-Daum, founder and Managing Director of cosnova Beauty.

In addition to these product and distributiondiversifications, innovative communication activities such as the launch of a beauty app for essence also impressedconsumers in 2016.

This brings the cosmetics manufacturer a step closerto achieving its global mission of offering women around the world high-qualitycosmetics products and brand experiences as well as the latest trends ataffordable prices to make them feel even more beautiful at any time and in anyplace.


Overall development

With 33.6 % in terms of volume*, cosnovaBeauty has managed to further expand its market share and even achieved thehighest market share on the German cosmetics market.

“Not only is every third cosmetics product sold in Germany by cosnovaBeauty, we also sold almost twice* as many products as our competitors in2016,” states Hilko Prahl, ManagingDirector of cosnova Beauty.

Ever since the company was founded, there has been a strongfocus on expanding the internationaldistribution. Meanwhile available in over 80 countries at more than 27,000sales outlets, the foreign sales turnover has increased by 16.8 %,turning the foreign market into the company’s strongest sales region. Theresulting changes in logistical requirements have been met with a new, fullyautomated high-bay warehouse in Butzbach, Germany, which started operating in January 2016.


Positive outlook

For the fiscal year 2017, the four Managing Directors Christina Oster-Daum, Javier González, Mathias Delor and Hilko Prahl plan to achieve yet another double-digit growth in sales. The cosmetics company has high hopes for the Italian market, where it recently established its own subsidiary.

Furthermore, cosnova Beauty is currently working ona pioneering digitalization strategy. First projects such as the launchof an own online shop for the brand L.O.V (, which amongst other things offersdiverse content in the style of a magazine, were already realized in 2016.Further digital offers that allow consumers to experience the brands anywhereat any time will soon follow.



About cosnova Beauty

cosnovaBeauty, with headquarters in Sulzbach/Germany,is run by Managing Directors Christina Oster-Daum, Javier González, MathiasDelor and Hilko Prahl. At the end of the fiscal year 2016, cosnova Beauty had more than 420 employeesaround the world.

The three cosmetics brands essence, CATRICE and L.O.V are meanwhile distributed in over 80 countries in Europe, North and South America, the Near and Middle East, Asia, Oceania as well as Africa. The company’s clients include drug stores, food retailers, department stores, perfumeries and fashion chains.


Eva Kalkuhl

Head of Brand & Corporate PR +49 6196 76156 1425