cosnova Beauty can look back on another successful business year: in 2017, the company run by the four Managing Directors Christina Oster-Daum, Javier González, Mathias Delor and Hilko Prahl has once again achieved double-digit growth. cosnova Beauty has managed to break through the 400 million sales threshold for the first time: with net sales of 425,5 million Euros the owner-operated company has surpassed the previous year’s sales figures by 15.1 percent.
“We are extremely pleased with the growth and performance over the past year. As a relatively young company – our first brand essence celebrated its 15thbirthday this year – the fact that we can continue to report double-digit growth at the level of sales turnover that we have now attained is a huge tribute as well as a strong motivation for the future,” states Mathias Delor, Managing Director of cosnova Beauty.
Germany remains the most important market for the company, which is managed at a global level from its headquarters in Sulzbach, distributing to over 80 countries around the world. With a total of 35.1 percent*, cosnova Beauty has managed to achieve the highest market share on the German cosmetics market in terms of volume for the second year in a row.
In addition to the strong national growth, cosnovaBeauty is also continuing its successful international expansion:
“Tapping into new markets is significantly contributing to our further development and success,” reports Hilko Prahl, Managing Director of cosnova Beauty, regarding the international growth.
“Our gross sales outside of the German core market increased by 18.6 percent last year. Consequently, we achieved the largest international growth since foundingthe company,” says Hilko Prahl. Markets such as the US-Market are part of the family-run company’s success story with an achieved growth of 30 percent.
AS A STRATEGIC TOPIC IN2017 & 2018
The topic digitalization was the strategic focus throughout the company at cosnova over the past months:
“2017 was the decisive year for us for pushing ahead with the digital transformation,” reports Christina Oster-Daum, Founder and Managing Director of cosnova Beauty. “To us, the major drivers are our consumers and the challenge of offering digital possibilities and services to meet, solve or simplify their requirements. We know that our consumers are active in the digital world throughout almost all age groups; the desire to experience individually tailored products and brand worlds online is part of their day-to-day life. We are therefore all the more happy to announce that our brands will all be available online in 2018,” states Christina Oster-Daum.
Following L.O.V, cosnova Beauty will also launch onlineshops for the essence and CATRICE brands in the first half of 2018 and surprise its consumers with new and exciting brand experiences.
“The topic of the individualization of products and personal advice play an increasingly important role – in addition to the online world, there will still be a strong focus on the offer at the classic POS”, as Christina Oster-Daum adds.
In the course of the digitalization, new systems such as PIM were implemented at cosnova Beauty in 2017 in order to become even more efficient and customer-oriented regarding data maintenance.
Rethinking in terms of structures and resources is also part of the digital transformation at cosnova Beauty, as reported by Christina
“In order to drive digitalization, we want to encourage our employees and partners to join us on our digital journey. A specially created interdisciplinary team, our Digital Unit, is already working on lots of exciting projects and has a lot planned for the coming year.”
In addition to the two already existing subsidiaries in New York (USA, 2008) and Milan (Italy, 2017), cosnova is heading to Brazil in 2018.
“The Brazilian cosmetics market is one of the most important markets in the world and offers tremendous potential for our brands. We have established cosnova Brasil Cosméticos Ltda in São Paulo, Brazil and are looking forward to launching our brand essence there in 2018,” states Javier González, Founder and Managing Director of cosnova Beauty.
For the fiscal year 2018, the four Managing Directors plan to continue the company’s success story and conclude the yearwith another double-digit growth in sales.
*Quelle: Nielsen, KW 1–44 2017
ABOUT COSNOVA BEAUTY
cosnova Beauty with headquarters in Sulzbach/Germany, is run by Managing Directors Christina Oster-Daum, Javier González, Mathias Delor and Hilko Prahl. At the end of the fiscal year 2017, cosnova Beauty had more than 500 employees around the world. The three cosmetics brands essence, CATRICE and L.O.V are meanwhile distributed in over 80 countries in Europe, North and South America, the Near and Middle East, Asia, Oceania as well as Africa. The company’s clients include drug stores, food retailers, department stores, perfumeries and fashion chains.