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essence won the TikTok award for "Greatest Performance"

We were nominated for outstanding creative work around the essence Juicy Bomb Lip Gloss with measurable impact in terms of reach and impact.

Our brand essence won the TikTok award within the category “Greatest Performance”! 

Last week in Berlin, the TikTok Awards were presented for the first time to brands and agencies from Germany. Awards were given in the categories "Greatest Creative" and "Greatest Performance" as well as the overall prize "Greatest TikTok".

In the category “Greatest Performance”, we were nominated for outstanding creative work with measurable impact in terms of reach and impact. Our hero? The essence Juicy Bomb Lip Gloss!

When we recognized the TikTok hype around our Juicy Bomb Lip Gloss, we focused on this one product and created an entire content network around it. It was well received by the community - DIY hacks and the popular flavor of the lip gloss became essential components in our communication. Sold-out store shelves across the country proved the viral success of the campaign.

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