Thorsten Mühl becomes Chief Digital Marketing & Experience Officer
Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
Thorsten says: "Creative and technology-based experiences provide the opportunity to connect our brand personality with emotion and storytelling, hence being able to meet our consumer's needs even better."
Our digital journey has only started yet.
Last year
- we launched our own content production studio "studio_c" creating 12.000 content pieces per year
- we won the Tik Tok Award for "Greatest Performance" in November 2022.
- we have entered new territory in the gaming sector and launched the first pilot project on Twitch with essence in the USA (with a cosplay competition).
- we have rolled out our brand websites internationally and we will continue to deliver best-in-class brand experiences.
And there is more to come this year! Such as our own game on the platform Roblox. Also, we will focus even more on our communities and the communities of our influencers on social media.
more
essence celebrating 20 years
06.05.2022, Sulzbach
Make beauty fun! The make-up brand celebrates 20 years of success with consumers.
To the report
We will never stop calling for peace!
08.04.2022, Sulzbach
We at cosnova condemn the aggression of the Russian government against the Ukrainian people as well as all types of violence. We believe that our purpose in business and in our personal life is to make the world a better place. 🌍
To the report
cosnova Beauty achieves record results
13.01.2022, Sulzbach
The family-run company is enjoying enormous growth worldwide, significantly exceeding the market trend and closes the 2021 fiscal year as a high performer in its industry.
To the report
cosnova uses post-consumer recyclates
23.03.2021, Sulzbach
Back into the material cycle: The cosmetics company cosnova and the recycling and environmental service provider Interseroh are carrying out pioneering work by using post-consumer recyclates from the “Gelbe Sack”/yellow waste disposal bin in cosmetics packaging for the first time.
To the report
Thorsten Mühl is the new director of Digital Marketing
09.03.2021, Sulzbach
A strong addition to the Digital Business management team: At the beginning of the 2nd quarter of 2021, cosnova Beauty is restructuring its leadership in the Digital Marketing and Customer Relationship Management department: Thorsten Mühl has been appointed as director of the department in a newly created position effective 1 April 2021. In future, he will be responsible for paid media, social media strategy and the handling of the social channels.
To the report
Significant increase in market share
16.02.2021, Sulzbach
cosnova Beauty wins with consumers in the pandemic year of 2020. cosnova Beauty looks back on a strong performance despite a challenging Corona year for the decorative cosmetics industry: the essence and CATRICE brands showed significantly higher sales compared to the cosmetics market, gaining 4.5 % (December 2019 vs. December 2020) in further share on the German market alone. In the second half of 2020, these were at record levels of 40 % in Germany overall (source: Nielsen, in unit sales).
To the report
