Thorsten Mühl becomes Chief Digital Marketing & Experience Officer
Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
Thorsten says: "Creative and technology-based experiences provide the opportunity to connect our brand personality with emotion and storytelling, hence being able to meet our consumer's needs even better."
Our digital journey has only started yet.
Last year
- we launched our own content production studio "studio_c" creating 12.000 content pieces per year
- we won the Tik Tok Award for "Greatest Performance" in November 2022.
- we have entered new territory in the gaming sector and launched the first pilot project on Twitch with essence in the USA (with a cosplay competition).
- we have rolled out our brand websites internationally and we will continue to deliver best-in-class brand experiences.
And there is more to come this year! Such as our own game on the platform Roblox. Also, we will focus even more on our communities and the communities of our influencers on social media.
more
Catrice launches first reality series "Own your Magic Studio"
30.01.2024, Sulzbach
In eight episodes, creator Karo Kauer and streamer HoneyPuu take on various challenges relating to their first pop-up concept store together.
To the report
United in Colors: Taking a Stand Against Racism
28.01.2024, Sulzbach
At cosnova, we don't just sell a broad range of beauty products: we embrace the variety of colors that make our world vibrant and diverse.
To the report
cosnova's Rapid Rise: Sales doubled in three years
11.01.2024, Sulzbach
With 2023 net sales of 817 million euros (cosnova Group), the family-owned company remains an accelerator of growth in the color cosmetics market, aspiring to join the top 5 global industry leaders.
To the report
cosnova says NO - united to end violence against women
21.11.2023, Sulzbach
For over two decades, cosnova and its brands essence and Catrice have been on a mission to "Make everyone feel more beautiful". The cosmetics company's long-standing commitment to women and girls is now being complemented by a large-scale social initiative: cosnova is making a donation of 100,000 Euros to the Union of German Zonta Clubs to help women affected by violence.
To the report
Catrice launches new social media avatar Iris
07.11.2023, Sulzbach
Catrice, the popular cosmetics brand from cosnova, is introducing its new virtual team member, Iris. The AI-generated avatar provides inspiration on the latest trends and hip looks for the brand's fans on Instagram and TikTok.
To the report
We call for peace!
24.10.2023, Sulzbach
We strongly condemn any attack on civilians and are deeply saddened by the deaths of so many innocent people in Gaza and in Israel, far too many of them children. Our thoughts are with all the victims and their families.
To the report
Expansion of the Executive Management Team
19.09.2023, Sulzbach
Stefan Weinmiller is appointed CFO, Dennis Martin joins as Chief Emerging Markets Officer
To the report
cosnova eliminates 100% of microplastic particles from its products
28.03.2023, Sulzbach
All products by the cosnova brands essence and CATRICE are completely free of microplastic particles since March 2023.
To the report
Momentum for the 1.5 degree target of Beauty Player cosnova
23.02.2023, Sulzbach
cosnova is on a dedicated path to sustainability. Now, the European market leader for decorative cosmetics in terms of volume is taking an important step forward: The company's ambitious climate targets, which are based on the Paris Climate Agreement, were confirmed by the Science Based Targets initiative (SBTi) in December.
To the report
Thorsten Mühl becomes Chief Digital Marketing & Experience Officer
04.01.2023, Sulzbach
Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
To the report
