Thorsten Mühl becomes Chief Digital Marketing & Experience Officer
Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
Thorsten says: "Creative and technology-based experiences provide the opportunity to connect our brand personality with emotion and storytelling, hence being able to meet our consumer's needs even better."
Our digital journey has only started yet.
Last year
- we launched our own content production studio "studio_c" creating 12.000 content pieces per year
- we won the Tik Tok Award for "Greatest Performance" in November 2022.
- we have entered new territory in the gaming sector and launched the first pilot project on Twitch with essence in the USA (with a cosplay competition).
- we have rolled out our brand websites internationally and we will continue to deliver best-in-class brand experiences.
And there is more to come this year! Such as our own game on the platform Roblox. Also, we will focus even more on our communities and the communities of our influencers on social media.
more
cosnova is supporting DasBUUSENKOLLEKTIV e.V.
31.10.2024, Sulzbach
Together with our brand Catrice, we are supporting this non-profit organization that advocates for a new, open approach to breast cancer.
To the report
cosnova says NO: Professional boxer Nina Meinke supports prevention campaign against violence against women
22.10.2024, Sulzbach
The prevailing featherweight world champion draws attention to the issue of domestic violence.
To the report
Emphasis on Mental Health in the Workplace
10.10.2024, Sulzbach
It's no secret that work affects the mental health. A recent survey commissioned by cosnova Beauty shows that there is still a long way to go in raising awareness.
To the report
„CMO of the Year“-Award 2024
18.09.2024, Sulzbach
Yvonne Wutzler, Chief Marketing Officer (CMO) and Thorsten Mühl, Chief Digital Marketing & Experience Officer were nominated.
To the report
CSD: cosnova celebrates diversity and self-expression
10.08.2024, Sulzbach
cosnova Beauty made a powerful statement for diversity and self-expression and against discrimination at this year's Christopher Street Day (CSD) in Frankfurt.
To the report
Initiative “cosnova says NO” receives award
15.07.2024, Sulzbach
Outstanding Commitment: The Initiative “cosnova says NO – United in Ending Violence Against Women” Wins German Prize for Business Communication 2024.
To the report
Catrice collaborates with the Städel Museum
09.07.2024, Sulzbach
Catrice by cosnova Beauty collaborates with the Städel Museum in Frankfurt for the exhibition "Städel | Frauen. Künstlerinnen zwischen Frankfurt und Paris um 1900"
To the report
Survey: 38% of Germans are not prepared to pay more for more sustainable products
25.06.2024, Sulzbach
“Cosmetics that are more sustainable must be affordable”: cosnova promotes the democratization of beauty
To the report
Precautionary recall
07.03.2024, Sulzbach
cosnova GmbH is recalling the "essence nail art STAMPY SET" and the "essence nail art STAMPY DESIGNS" as a precautionary measure.
To the report
Catrice launches first reality series "Own your Magic Studio"
30.01.2024, Sulzbach
In eight episodes, creator Karo Kauer and streamer HoneyPuu take on various challenges relating to their first pop-up concept store together.
To the report
