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essence celebrating 20 years

Make beauty fun! The make-up brand celebrates 20 years of success with consumers.

From the dining room at home to worldwide success – the cosmetics company cosnova and its beauty brand essence have been rocking the German and international beauty market for two decades. Now they are about to celebrate their 20th birthday.

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Significant increase in market share

Significant increase in market share

16.02.2021, Sulzbach

cosnova Beauty wins with consumers in the pandemic year of 2020. cosnova Beauty looks back on a strong performance despite a challenging Corona year for the decorative cosmetics industry: the essence and CATRICE brands showed significantly higher sales compared to the cosmetics market, gaining 4.5 % (December 2019 vs. December 2020) in further share on the German market alone. In the second half of 2020, these were at record levels of 40 % in Germany overall (source: Nielsen, in unit sales).
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