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Significant increase in market share

cosnova Beauty wins with consumers in the pandemic year of 2020. cosnova Beauty looks back on a strong performance despite a challenging Corona year for the decorative cosmetics industry: the essence and CATRICE brands showed significantly higher sales compared to the cosmetics market, gaining 4.5 % (December 2019 vs. December 2020) in further share on the German market alone. In the second half of 2020, these were at record levels of 40 % in Germany overall (source: Nielsen, in unit sales).

After the initial decline in sales as a result of the first Corona Lockdown, sales already recovered significantly in the summer of last year and subsequently even exceeded the comparative figures for Q4 2019 in the fourth quarter. The year as a whole was concluded for cosnova Beauty globally with a relatively small decline in sales for the decorative cosmetics industry of 9 % compared to the previous year. In Germany, the decline in sales (in product value) was 8.3 %, while the market was down 17.4 % (source: Nielsen). "The overall very pleasing results in 2020 give us confidence that we will be able to continue this in the coming year, despite the ongoing Corona crisis," states Hilko Prahl, Managing Director and Chief Sales Officer at cosnova Beauty. “We are convinced that, especially within the challenges of the last year, we were able to score points with consumers with the positioning of our brands to offer the highest quality at a top price and thus were able to increase our market share.”

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