Significant increase in market share

cosnova Beauty wins with consumers in the pandemic year of 2020. cosnova Beauty looks back on a strong performance despite a challenging Corona year for the decorative cosmetics industry: the essence and CATRICE brands showed significantly higher sales compared to the cosmetics market, gaining 4.5 % (December 2019 vs. December 2020) in further share on the German market alone. In the second half of 2020, these were at record levels of 40 % in Germany overall (source: Nielsen, in unit sales).

After the initial decline in sales as a result of the first Corona Lockdown, sales already recovered significantly in the summer of last year and subsequently even exceeded the comparative figures for Q4 2019 in the fourth quarter. The year as a whole was concluded for cosnova Beauty globally with a relatively small decline in sales for the decorative cosmetics industry of 9 % compared to the previous year. In Germany, the decline in sales (in product value) was 8.3 %, while the market was down 17.4 % (source: Nielsen). "The overall very pleasing results in 2020 give us confidence that we will be able to continue this in the coming year, despite the ongoing Corona crisis," states Hilko Prahl, Managing Director and Chief Sales Officer at cosnova Beauty. “We are convinced that, especially within the challenges of the last year, we were able to score points with consumers with the positioning of our brands to offer the highest quality at a top price and thus were able to increase our market share.”

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essence launches one of the first TikTok Shops in Germany

essence launches one of the first TikTok Shops in Germany

27.03.2025, Sulzbach

essence is launching one of the first TikTok Shops in Germany – connecting with our community where they’re most active and now, where they shop. As a top beauty brand on social media, we combine bold beauty with trend-driven content and digital innovation.
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Company Behind essence and Catrice Introduces Itself

Company Behind essence and Catrice Introduces Itself

11.03.2025, Sulzbach

cosnova is launching its first employer branding campaign. Through an extensive out-of-home, online, and social media presence, the company aims to increase its visibility among new talent, particularly in the Rhine-Main region.
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cosnova study: Violence against young women

cosnova study: Violence against young women

04.03.2025, Sulzbach

Almost every young woman in Germany has experienced gender-based abuse in public. The “Un_Safe Spaces Report” by cosnova shows the vast extent of gender-based violence in the everyday lives of young women.
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Record sales and rapid growth

Record sales and rapid growth

06.02.2025, Sulzbach

The cosnova Group has concluded the financial year 2024 with net sales of 954 million euros and exceptional growth of 17 percent compared to the previous year, and thus doubling the size of its business in the past three years.
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Roblox Update: Kingdom of Essentia

Roblox Update: Kingdom of Essentia

27.11.2024, Sulzbach

essence, one of the world's leading cosmetics brands, has been one of the pioneers active on Roblox since last year. Now the company is taking gaming to the next level with Kingdom of Essentia.
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cosnova is supporting DasBUUSENKOLLEKTIV e.V.

cosnova is supporting DasBUUSENKOLLEKTIV e.V.

31.10.2024, Sulzbach

Together with our brand Catrice, we are supporting this non-profit organization that advocates for a new, open approach to breast cancer.
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cosnova says NO: Professional boxer Nina Meinke supports prevention campaign against violence against women

cosnova says NO: Professional boxer Nina Meinke supports prevention campaign against violence against women

22.10.2024, Sulzbach

The prevailing featherweight world champion draws attention to the issue of domestic violence.
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Emphasis on Mental Health in the Workplace

Emphasis on Mental Health in the Workplace

10.10.2024, Sulzbach

It's no secret that work affects the mental health. A recent survey commissioned by cosnova Beauty shows that there is still a long way to go in raising awareness.
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„CMO of the Year“-Award 2024

„CMO of the Year“-Award 2024

18.09.2024, Sulzbach

Yvonne Wutzler, Chief Marketing Officer (CMO) and Thorsten Mühl, Chief Digital Marketing & Experience Officer were nominated.
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CSD: cosnova celebrates diversity and self-expression

CSD: cosnova celebrates diversity and self-expression

10.08.2024, Sulzbach

cosnova Beauty made a powerful statement for diversity and self-expression and against discrimination at this year's Christopher Street Day (CSD) in Frankfurt.
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