20 years of cosnova beauty – the recipe for success
No company sells more nail polish, lipstick and other make-up products in Germany and Europe than cosnova.
What began with a vision of a brand with high-quality make-up products at the best possible price in 2002 is now entering its third decade and is more successful than ever in over 80 countries around the world. cosnova started its jubilee year with its highest net sales to date of 467 million Euros.
To mark its 20th anniversary, the message is: 'Make beauty fun'. The company and its brand essence, which is also turning 20, are both presenting themselves with completely new as well as familiar faces that tell their own individual stories.
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Our social business start-up no PB GmbH is now B Corp certified
02.12.2022, Sulzbach
With the B Corp certification, no PB GmbH/TRASH2TREASURE as company has been awarded for social and environmental impact.
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essence won the TikTok award for "Greatest Performance"
08.11.2022, Sulzbach
We were nominated for outstanding creative work around the essence Juicy Bomb Lip Gloss with measurable impact in terms of reach and impact.
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20 years of cosnova beauty – the recipe for success
07.06.2022, Sulzbach
No company sells more nail polish, lipstick and other make-up products in Germany and Europe than cosnova.
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cosnova launches its own content production
03.06.2022, Sulzbach
With studio_c, cosnova is launching its own, in-house content studio in the summer of 2022, thus laying the groundwork for a "product and content first beauty company".
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essence celebrating 20 years
06.05.2022, Sulzbach
Make beauty fun! The make-up brand celebrates 20 years of success with consumers.
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We will never stop calling for peace!
08.04.2022, Sulzbach
We at cosnova condemn the aggression of the Russian government against the Ukrainian people as well as all types of violence. We believe that our purpose in business and in our personal life is to make the world a better place. 🌍
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cosnova Beauty achieves record results
13.01.2022, Sulzbach
The family-run company is enjoying enormous growth worldwide, significantly exceeding the market trend and closes the 2021 fiscal year as a high performer in its industry.
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cosnova uses post-consumer recyclates
23.03.2021, Sulzbach
Back into the material cycle: The cosmetics company cosnova and the recycling and environmental service provider Interseroh are carrying out pioneering work by using post-consumer recyclates from the “Gelbe Sack”/yellow waste disposal bin in cosmetics packaging for the first time.
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Thorsten Mühl is the new director of Digital Marketing
09.03.2021, Sulzbach
A strong addition to the Digital Business management team: At the beginning of the 2nd quarter of 2021, cosnova Beauty is restructuring its leadership in the Digital Marketing and Customer Relationship Management department: Thorsten Mühl has been appointed as director of the department in a newly created position effective 1 April 2021. In future, he will be responsible for paid media, social media strategy and the handling of the social channels.
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Significant increase in market share
16.02.2021, Sulzbach
cosnova Beauty wins with consumers in the pandemic year of 2020. cosnova Beauty looks back on a strong performance despite a challenging Corona year for the decorative cosmetics industry: the essence and CATRICE brands showed significantly higher sales compared to the cosmetics market, gaining 4.5 % (December 2019 vs. December 2020) in further share on the German market alone. In the second half of 2020, these were at record levels of 40 % in Germany overall (source: Nielsen, in unit sales).
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