GenAI Governance Framework for cosnova
A Commitment to Ethical and Trustworthy AI
At cosnova, we believe Generative AI (GenAI) is a powerful tool that fuels creativity without replacing the human touch. Our GenAI Governance Framework ensures that we use AI ethically and responsibly in the beauty industry, guided by our principles of High Performance and People Focus.
We leverage GenAI to foster collaboration across our global teams and create more personalized, engaging experiences for our consumers. By ensuring diverse representation in our products and content, we align with our vision of becoming a “soulmate in beauty.”
Our framework emphasizes privacy, data protection, and fairness, reflecting our commitment to sustainable and ethical practices. We proactively minimize risks, promote inclusivity, and ensure transparency in all GenAI applications, maintaining human oversight and accountability.
Authenticity is central to our cosnova Mission. We do not use AI to create life-like human faces, skin, or hair in product representations. Instead, we celebrate individuality and imperfection, ensuring that beauty is inclusive for all.
Compliant with the EU AI Act and current legal guidelines, our approach safeguards both our company and consumers. This living framework will evolve with advancements and feedback, ensuring cosnova continues to make everyone feel beautiful while staying true to our core values.
For more information, contact us at genai@cosnova.com.
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„We are planning to integrate AI as a true "co-worker" to accelerate innovation, liberate creative potential, and aim for closer connections with our consumers.”
Thorsten Mühl, Chief Digital Marketing & Experiences Officer
