Thorsten Mühl becomes Chief Digital Marketing & Experience Officer
Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
Thorsten says: "Creative and technology-based experiences provide the opportunity to connect our brand personality with emotion and storytelling, hence being able to meet our consumer's needs even better."
Our digital journey has only started yet.
Last year
- we launched our own content production studio "studio_c" creating 12.000 content pieces per year
- we won the Tik Tok Award for "Greatest Performance" in November 2022.
- we have entered new territory in the gaming sector and launched the first pilot project on Twitch with essence in the USA (with a cosplay competition).
- we have rolled out our brand websites internationally and we will continue to deliver best-in-class brand experiences.
And there is more to come this year! Such as our own game on the platform Roblox. Also, we will focus even more on our communities and the communities of our influencers on social media.
more
Expansion of the Executive Management Team
19.09.2023, Sulzbach
Stefan Weinmiller is appointed CFO, Dennis Martin joins as Chief Emerging Markets Officer
To the report
cosnova eliminates 100% of microplastic particles from its products
28.03.2023, Sulzbach
All products by the cosnova brands essence and CATRICE are completely free of microplastic particles since March 2023.
To the report
Momentum for the 1.5 degree target of Beauty Player cosnova
23.02.2023, Sulzbach
cosnova is on a dedicated path to sustainability. Now, the European market leader for decorative cosmetics in terms of volume is taking an important step forward: The company's ambitious climate targets, which are based on the Paris Climate Agreement, were confirmed by the Science Based Targets initiative (SBTi) in December.
To the report
Thorsten Mühl becomes Chief Digital Marketing & Experience Officer
04.01.2023, Sulzbach
Thorsten Mühl has been the new Chief Digital Marketing & Experience Officer (CXO) at cosnova since the beginning of the year. His main task is to drive our digital strategy forward externally and internally. With him in place we will be even better able to participate in new technological developments, test new digital trends and to establish and expand the area of Digital Brand Experience.
To the report
Our social business start-up no PB GmbH is now B Corp certified
02.12.2022, Sulzbach
With the B Corp certification, no PB GmbH/TRASH2TREASURE as company has been awarded for social and environmental impact.
To the report
essence won the TikTok award for "Greatest Performance"
08.11.2022, Sulzbach
We were nominated for outstanding creative work around the essence Juicy Bomb Lip Gloss with measurable impact in terms of reach and impact.
To the report
20 years of cosnova beauty – the recipe for success
07.06.2022, Sulzbach
No company sells more nail polish, lipstick and other make-up products in Germany and Europe than cosnova.
To the report
cosnova launches its own content production
03.06.2022, Sulzbach
With studio_c, cosnova is launching its own, in-house content studio in the summer of 2022, thus laying the groundwork for a "product and content first beauty company".
To the report
essence celebrating 20 years
06.05.2022, Sulzbach
Make beauty fun! The make-up brand celebrates 20 years of success with consumers.
To the report
We will never stop calling for peace!
08.04.2022, Sulzbach
We at cosnova condemn the aggression of the Russian government against the Ukrainian people as well as all types of violence. We believe that our purpose in business and in our personal life is to make the world a better place. 🌍
To the report
